Amazon’s digital assistant Alexa went quiet Friday in an unintended, real world reproduction of the company’s Super Bowl ad. A regional outage impacting Amazon’s servers led to Alexa becoming unresponsive on Echo products and other devices that support the assistant. I tried a simple weather inquiry on the Echo Dot in my living room, and the signature blue ring stayed lit up for about 15 seconds without any answer. A tone eventually sounded, and Alexa said it had lost connection. Subsequent attempts also failed, producing a red ring accompanied by Alexa asking me to try again later… 

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