Artificial intelligence (AI) is a broadly-used term, akin to the word manufacturing, which can cover the production of cars, cupcakes or computers. Its use as a blanket term disguises how important it is to be clear about AI’s purpose. Purpose impacts the choice of technology, how it is measured and the ethics of its application.

At its root, AI is based on different meta-level purposes. As Bernard Marr comments in Forbes, there is a need to distinguish between “the ability to replicate or imitate human thought” that has driven much AI to more recent models which “use human reasoning as a model but not an end goal”. As the overall definition of AI can vary, so does its purpose at an applied level…

https://www.weforum.org/agenda/2018/11/chatbots-without-a-cause-why-conversational-ai-wont-work-without-purpose

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